Bills passion for his work shines through, and his attention to detail is unparalleled. The service was seamless, and the end product was fantastic. I wouldnt hesitate to recommend them to anyone.
Google Ads trial for workshops
See The Enquiries Before You Pay Us Anything.
If an agency has burned you before, the risk was never the ad spend. It was paying a monthly fee from day one while you waited to find out whether it worked. So our setup and first two months of management are deferred. If you decide not to continue, there is nothing to pay.
Deferred, not free. All fees confirmed in writing before anything starts.

Exactly how the money works
Deferred is not the same as free, and you should know the numbers before you ring, not after.
For the first two months we build and run the campaign and you pay us nothing. At the end of it you have seen the enquiry volume and the enquiry quality. Then you decide.
If you continue, the deferred fees become payable: the setup fee and the two months of management we have already done. From month three it is a straight monthly fee, charged to your nominated card, cancellable whenever you want.
If you do not continue, that is the end of it. You pay us nothing, there is no contract to exit and no exit fee. You keep the account, the campaign build, the tracking and the data, because they were always yours.
Occasionally an account needs longer than two months to settle — a thin market, a slow season, a website that needed fixing first. In those cases we sometimes extend the deferred period to three or four months rather than ask you to decide on incomplete information. That is agreed with you, in writing, not assumed.
What we do in those two months
Between 20 and 30 hours of work, most of it in the first fortnight. This is what you are getting for nothing upfront.
Account and campaign build
Google Ads account set up properly in your name, campaign structure planned around your profitable services, ad groups kept tight so each ad matches what was searched.
Keywords and negatives
Keyword research using existing automotive lists from previous workshop campaigns, plus a negative list from day one so you are not paying for DIY searches, parts hunters and job seekers.
Responsive search ads
Ad copy written for each ad group, then tested against each other rather than left to run untouched.
Tracking before spend
Call tracking and form tracking in place before the first click, so nothing is judged on guesswork. Spam and duplicate enquiries identified so your numbers are real.
Targeting set to your radius
Suburbs you can service profitably, not a lazy circle around the postcode. Areas that only cost money get excluded.
Ongoing optimisation
Search term reviews, bid adjustments, ad testing and budget advice through both months, plus a landing page review and recommendations.
Where a new landing page is the thing holding results back, we will tell you and confirm whether it is included or quoted separately before any work starts.
Why most workshops stop advertising
It is rarely that the ads never worked. It is that nobody could tell them whether they worked.
The bill came first
Fees start immediately, results take longer, and the patience runs out before the campaign matures.
Nobody counted the calls
Without call tracking the phone rings and nobody knows which ad caused it, so the whole thing feels like guesswork.
The contract outlived the interest
Twelve month agreements protect the agency, not the workshop. If the work is good you should not need the paperwork.
What you are responsible for
Short list, but it matters. These are the parts we cannot do for you.
- Paying Google directly for the advertising, on your own card
- Answering the phone, or ringing back quickly when you cannot
- Telling us which jobs were good and which were a waste of time
- Giving us access to the website if changes are needed
- Deciding at the end of the period whether to continue
The last one is the whole point. We would rather you make that call on real numbers than on a promise.
Questions worth asking
Are the first two months free, or deferred?
Deferred. We do the work and invoice nothing at the time. If you continue after the period, the setup fee and the two months of management become payable. If you do not continue, they are not charged and there is nothing to pay.
What exactly becomes payable if I continue?
A $550 setup fee, $550 for the first month of management and $550 for the second, all including GST. Then $550 including GST per month from month three.
What happens if I decide not to continue?
Nothing to pay. No exit fee, no contract to break. You keep the Google Ads account, the campaign build, the tracking setup and all the data.
Are those prices including GST?
Yes. Every figure quoted is inclusive of GST, so what you see is what is charged.
Is there a lock in contract?
No. From month three it is month to month and you can cancel any time.
Can the deferred period be longer than two months?
Sometimes. If the account genuinely needs more time to gather enough data — a thin market, a quiet season, a site that needed work first — we may extend it to three or four months. It is agreed with you in writing rather than assumed.
How many hours do you actually spend?
Typically 20 to 30 hours across the two months, weighted heavily toward the build in the first fortnight, then ongoing review and optimisation.
What is the catch?
You still pay Google for the advertising, because that is what buys the clicks. We agree a sensible starting budget with you before anything goes live.
How much should I budget for Google?
For many workshops we suggest starting near $30 a day and adjusting from there. It depends on your suburb, competition, services and how many jobs you can actually take. Too low and the campaign never gathers enough data to improve.
Who puts the card into Google Ads?
The account is yours and the card is yours. You can enter it, or we can walk you through it on a call. We never take payment for advertising on your behalf.
Who owns the Google Ads account?
You do, always. It is created in your name. If we stop working together the account, its history and its data stay with you.
Do you guarantee results?
No, and be careful with anyone who does. What we will do is put proper tracking in place so you can judge it on real numbers rather than on our opinion.
How quickly can it go live?
Usually within a week or two of the call, depending on how quickly we get access to the account and website and how much landing page work is needed first.
What do you need from me to start?
Your service area, the jobs you want more of, the services you would rather not advertise, access to your website and Google Ads account if one exists, and a card for the Google spend.
How often will I hear from you?
Regular reporting on enquiries and cost per enquiry, plus you can see the account and search terms yourself at any time. It is your account.
What if my competitors spend hundreds a day?
Some do. It does not mean you have to. A tightly targeted campaign on a modest budget in the suburbs you actually service can outperform a broad one, because you are not paying for clicks you were never going to convert.
Apply for the trial
Tell us about the workshop and we will confirm whether this is a sensible fit before anything starts. If it is not, we will say so.
Prefer to talk now? Call 02 8005 2864.